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We differ from other players in the market in that we provide trays for prepared meals which offer the possibility of transferring the food from tray to plate while retaining presentation.
Business concept
We shall provide producers of convenience food with the opportunity to offer consumers meals which can be consumed on porcelain plates or the like. We do this by supplying trays with a patented removable bottom. This unique selling point will aid us in becoming the leading player in our market segment.
Vision
Our vision is to become the leading player primarily in Europe and then globally for packaging solutions for prepared meals which can be served on a plate while retaining aesthetic appeal. |
Positioning
We differ from other players in the market in that we provide trays for prepared meals which offer the possibility of transferring the food from tray to plate while retaining presentation. As this innovation is patented in practically the entire industrialised world we have an opportunity to occupy a position as a niche player with a unique product offering a value proposition which generates demand.
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14 Jan-10: Swedish master chef to compete in the American, World Kitchen